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KOLink Terms of Service

Effective date: 4 November 2026

These terms govern your use of KOLink, a platform operated by KOLINKAU PTY LTD (ABN 54 702 676 202) ("KOLink", "we", "us"). KOLink connects Australian merchants with content creators ("Influencers") for collaboration campaigns: a merchant provides products, services, or dining credit, and an Influencer creates and publishes genuine content about the experience on social media platforms such as Xiaohongshu (RED).

By using the platform you agree to these terms. Part A applies to everyone; Part B applies to merchants; Part C applies to Influencers.

These terms are published in English and Chinese. The English version is the authoritative text; the Chinese version is a reference translation. If the two versions differ, the English version prevails.

Part A: Terms for all users

A1. The platform and your account

  1. KOLink is currently invitation-only. Accounts are created by our team; there is no public sign-up, and we may decline to open an account at our discretion.
  2. You must provide accurate, current information when your account is created and keep your profile up to date.
  3. One person or business per account. You are responsible for activity on your account and must keep your sign-in access (your email) secure. Tell us promptly if you suspect unauthorised access.
  4. You must be at least 18 years old and able to enter a binding contract.

A2. KOLink's role

  1. KOLink is an intermediary. We match merchants and Influencers, manage collaboration logistics, and relay communication between the two sides. We are not a party to the underlying exchange between a merchant and an Influencer, and we are not the employer, agent, or partner of any user.
  2. A collaboration is an exchange of value (products, services, or credit) for genuine content creation. It is not an employment relationship, and no user represents KOLink.
  3. We may use automated systems, including AI, to support matching, screening, and quality management, as described in our Privacy Policy.

A3. Managed communication: no direct contact

  1. All communication about a collaboration goes through KOLink. Merchants and Influencers must not contact each other directly, and must not solicit, share, or attempt to obtain the other party's direct contact details (phone, email, address, WeChat, Discord, social media direct messages, or any equivalent).
  2. This rule protects both sides: it keeps scheduling, changes, and disputes on the record and resolvable. Attempting to bypass the platform is a serious breach and may result in suspension or termination of your account.
  3. Platform messages and submissions may be automatically screened to enforce this rule. Content that attempts to exchange contact details may be blocked from delivery.
  4. Where a campaign requires a booking, the Influencer makes the booking through the channel the merchant provides for that campaign, using the Influencer's own name and contact details. Contact needed to make, change, or keep that booking is allowed; using it for anything else is not.

A4. Genuine content and reviews

  1. KOLink is built on genuine content. We do not require, request, or reward positive reviews, and no user may do so through the platform.
  2. Merchants must not make a collaboration, or any benefit, conditional on a positive review or rating anywhere, including on the content platform, Google, or other review sites. Influencers are never obliged to leave a review; any review an Influencer chooses to leave must reflect their genuine experience.
  3. This rule exists because incentivised reviews breach Australian Consumer Law and the policies of major review platforms. It is not negotiable, and breaches may result in immediate termination.

A5. Acceptable use

You must not use the platform to: break the law; harass or deceive other users; upload malicious code or attempt to interfere with the platform's operation; scrape or bulk-extract platform data; misrepresent your identity or metrics; or use another party's personal information for any purpose outside the collaboration it was shared for.

A6. Intellectual property

  1. The platform, its software, and its branding belong to KOLink or its licensors.
  2. Content created by an Influencer in a collaboration belongs to the Influencer, subject to the licence in Part C6.

A7. Termination and account deletion

  1. You may stop using the platform and request account deletion at any time.
  2. We may suspend or terminate an account for breach of these terms, misuse of the platform, or conduct that harms other users or the platform, with notice where practicable.
  3. When you ask us to delete your account, we delete or de-identify your account and profile information within 30 days; collaboration and rating records are retained with your account details removed, and records we must keep by law, such as financial records, are kept for the required period, as described in the Privacy Policy.

A8. Liability

  1. Nothing in these terms excludes rights that cannot be excluded under Australian law, including consumer guarantees under the Australian Consumer Law.
  2. To the extent permitted by law: the platform is provided "as is"; we do not guarantee uninterrupted availability, specific collaboration outcomes, or content performance; and we are not liable for the acts or omissions of other users, including a merchant's conduct at a venue or an Influencer's content.
  3. To the extent permitted by law, our total liability arising out of the platform is limited to AUD 100 or, where services have been paid for, the amount paid in the 12 months before the claim arose, whichever is greater.

A9. General

  1. These terms are governed by the laws of New South Wales, Australia, and disputes are subject to the courts of that state.
  2. We may update these terms as the platform evolves. We will post updated terms with a new effective date and notify account holders of material changes. Continued use after the effective date constitutes acceptance.
  3. If any clause is found invalid, the rest of the terms remain in effect.

Part B: Terms for merchants

B1. Business information

  1. You must provide a valid ABN and accurate business, brand, and store information.
  2. You warrant that you are authorised to act for the business you register.

B2. Collaboration commitments

  1. When you confirm a collaboration, you commit to honour it: provide the agreed credit, product, or service, on the agreed date, at the agreed value.
  2. The agreed credit is a total amount (not per person) unless you specify otherwise. Amounts beyond the credit are paid by the Influencer.
  3. Brief your staff. If an Influencer arrives for a confirmed visit and your staff cannot honour it, that is a breach of your commitment and is recorded.
  4. If you cannot honour a confirmed collaboration, tell us as early as possible so we can reschedule. Repeated cancellations or failed receptions lower your priority on the platform.

B3. What you may not do

  1. Do not contact Influencers directly or ask an Influencer to contact you directly (Part A3), other than for the booking that Part A3 item 4 allows.
  2. Do not require, request, or incentivise positive reviews (Part A4).
  3. Do not use Influencer profile information for anything other than deciding on and running a collaboration through the platform.
  4. Do not ask an Influencer to breach a content platform's rules.

B4. Content and disclosure

  1. You may not demand editorial control over an Influencer's genuine assessment. You may set factual campaign requirements in the brief (what to feature, formats, timing).
  2. Collaboration content may carry a commercial-relationship disclosure as required by Australian advertising standards. You must not ask an Influencer to omit it.

Part C: Terms for Influencers

C1. Your profile

  1. Keep your profile accurate. Materially misrepresenting your reach or engagement is a breach of these terms.
  2. Your postal address is optional and used only for shipping product samples (see the Privacy Policy).

C2. Collaboration commitments

When you accept a collaboration, you commit to:

  1. attend on the confirmed date and time (for visit-based collaborations), or receive the sample and complete the content (for product-seeding collaborations);
  2. follow the brief's factual requirements (what to feature, format, timing);
  3. submit your draft on time, respond to feedback, and publish on schedule;
  4. provide post-publication data (screenshots or links) as set out in the brief;
  5. keep the collaboration content publicly visible for at least 90 days from the date of publication, without deleting it, hiding it, or making it private.

C3. Costs and companions

  1. The collaboration credit is a total amount unless the brief says otherwise. Spending beyond the credit is at your own cost.
  2. If you bring companions to a visit, tell us the actual number in advance. Costs beyond the credit are paid by you or your companions.

C4. Cancellations

  1. If you cannot attend, tell us as early as possible so a replacement can be arranged.
  2. Late cancellations and no-shows harm the merchant and the platform. They are recorded and affect your rating and future opportunities. A no-show without notice may lead to suspension.

C5. Content standards and disclosure

  1. Content must reflect your genuine experience. You are never required to make it positive (Part A4).
  2. You must disclose the commercial nature of a collaboration in your content as required by Australian advertising standards (AANA Code of Ethics) and the content platform's rules, for example with a clear collaboration tag or statement.
  3. Content must comply with the content platform's own rules, including collaboration-reporting requirements where applicable.

C6. Content licence

  1. Content you create in a collaboration belongs to you.
  2. You grant the merchant in that collaboration and KOLink a non-exclusive, royalty-free licence to display, share, and repost the collaboration content on their own channels (for example, the merchant's own social media accounts or website, and KOLink's platform and marketing), with attribution to you as the author.
  3. This licence does not permit selling the content, licensing it to third parties, or editing it in a way that misrepresents your genuine assessment. It does not let the merchant use your images or videos in advertising or promotional materials. It continues after the collaboration ends.

C7. Ratings

  1. KOLink maintains a rating for each Influencer based on fulfilment: timeliness, brief adherence, publication, data provision, and communication.
  2. Your rating affects which opportunities are offered to you. Rating changes that restrict your access to opportunities are confirmed by a person, and you can ask us to review a rating decision.
  3. Serious breaches (no-shows, failing to publish after receiving value, deception, or bypassing the platform) may result in suspension from new collaborations.