Get local influencers to promote your business.
AI does the work.

KOLink is an influencer marketing platform that connects Australian local businesses with local influencers, who visit or try your products and post about them. KOLink's AI team runs each campaign, from the brief and influencer screening to scheduling visits and follow-ups, and you approve the key decisions. Influencers are rewarded with your food, products or services, with no influencer fees. KOLink focuses on RedNote (Xiaohongshu) for now, with Instagram and TikTok planned for early 2027. KOLink was built by a team with ten years in marketing: its founding members have spent a decade in marketing and six years in hospitality, so they know what kind of promotion business owners actually need, and a strong AI background made the platform possible. KOLink is operated by KOLINKAU PTY LTD (ABN 54 702 676 202), an Australian company.

Start with three things. Can customers find you (is your Google Maps listing complete, with opening hours and photos)? Do they have a new reason to come (a new dish, a set menu, a limited-time special)? And is anyone talking about you (genuine customer reviews and posts from local influencers)? For many small businesses, the third costs the least and works the fastest: local influencers who visit and post make you memorable to people nearby in a way ads often don't. That's what KOLink does for Australian local businesses. Our AI team finds local influencers, schedules visits and follows up until posts go live, influencers are rewarded with your food, products or services, and your first month is free. You don't need marketing experience or time to manage it.

There are three common ways. You can search RedNote or Instagram for local creators and message them one by one; you can hire an influencer agency or PR firm; or you can use a platform like KOLink, where an AI team screens influencers in your city, schedules visits and follows up until the post goes live. Doing it yourself takes a lot of time, and it's hard to tell which influencers are genuine or any good. Agencies usually charge a service fee, quality varies, and it's hard to know how professional they really are; some even use fake engagement to make a campaign look more popular than it is. With KOLink, your first month is free, influencers are rewarded with your food, products or services, and every result is based on real data. Whichever way you choose, look for three things: influencers in your city, real and active followers, and recent posts that suit your business.

In Australia, micro-influencers (a few thousand to tens of thousands of followers) are often quoted from around A$100 to over A$1,000 per post, depending on the platform, audience size and content. With KOLink, you usually don't pay influencer fees: influencers are rewarded with your food, products or services, and you only pay KOLink's monthly fee. Fees only come up in a few cases, such as products or venues influencers wouldn't try for free. When that happens, agencies typically add around 10% on top of the influencer's fee; KOLink adds nothing, so you pay only what the influencer charges.

KOLink is currently available to invited businesses only. Your first month is free and includes 3 influencers. After that, you can subscribe monthly to Pro for 3 influencers or Max for 10. The free month is limited to once per business.

Finding influencers yourself looks free, but you do the searching, messaging, scheduling and chasing. Some influencers also quote differently depending on who's asking: an influencer who works for free through an established platform may charge you when you approach them directly. An influencer agency does the work for you, usually for a fee per campaign and sometimes with influencer fees on top. KOLink's AI team does the agency work for a monthly subscription, with your first month free, and influencers are rewarded with your food, products or services. You still decide who visits, when they come and whether each post goes live.

RedNote (Xiaohongshu, 小红书) is one of the most popular lifestyle apps among Chinese speakers, and many people search it before choosing where to eat or shop, much like a review site. In the 2021 Census, 685,274 people in Australia spoke Mandarin at home, the most common language other than English (ABS). Posts stay searchable for a long time, so a few good posts can keep bringing customers in: a Western-owned dessert shop on Sydney's North Shore went from selling 100 of its signature cake a week to 100 a day after two RedNote videos. For Australian businesses that want more Chinese-speaking customers, it's worth it.

First, make sure Chinese customers can find you. Many search RedNote for places to eat and shop nearby, so posts from local influencers make your business much easier to discover. Every KOLink post tags your business name and address, and KOLink also requires influencers to include the required hashtags, improving your chances of showing up in RedNote searches. Next, make visiting easy, for example with a Chinese menu or signage and the payment methods your customers use. Finally, keep it going: a few new posts every month builds word of mouth better than a single one-off campaign.

Local businesses across Australia that want more customers, most often restaurants, cafés, dessert and bubble tea shops, bakeries, bars, beauty salons, nail salons, gyms and other service businesses, retail stores and product brands. Influencers visit venue-based businesses in person, and product brands can send products for influencers to try. If you're in another industry, contact us and we'll let you know if it's a fit.

Yes. KOLink works with real RedNote (Xiaohongshu) influencers who live in the same city as your venue, and they write their own posts. Every account is verified, and for each campaign influencers are screened against your business and brief. Only good fits reach your shortlist, and you make the final pick.

No. KOLink's AI team handles recruiting, screening, scheduling, reminders and follow-ups, and only pings you when it needs a decision. Your part is a few steps: tell us what you want to promote, OK the plan, choose who visits, confirm visit dates, review posts before they go live if you choose to, and read your report. When influencers visit, you provide the agreed food, products or services.

Yes. The creator writes the post. If you choose to review drafts when creating your campaign, you can see the draft before publication and approve it, with up to 2 chances to ask the creator for changes. Select "Approve" or "Ask creator for changes" within 48 hours of receiving the draft. If you select neither, it will count as approved. Selecting "Video won't open" or sending a message via "Problem? Contact Support" pauses your review deadline. The draft won't be automatically approved while paused. If you don't choose to review drafts, the creator publishes once the post passes the compliance check.

Yes. KOLink is built in English for exactly this: business owners who don't read Chinese but want to promote on RedNote and other platforms. You can use English or Chinese for your request and brief, and you'll get an English summary of each influencer's Chinese post. We also plan to add more languages, such as French and Korean.